Discover
Workers find relevant opportunities; employers find available labour.
11 / PRODUCT & UX
Blue Link
2024—25Work ↔ AccessIndependent
BlueLink
How might a hybrid employment service make blue-collar job seeking more trustworthy, visible and continuous?
BlueLink responds to fragmented recruitment, informal referrals and missing employment records in blue-collar work. It links workers and employers through two connected digital journeys and an offline touchpoint at the worksite, so opportunity discovery, identity, communication, scheduling and work evidence can belong to one service rather than separate channels.
The employment problem begins before a vacancy is posted.
Desk research located the pressures surrounding wages, social security, labour identity, working conditions and limited career progression. Interviews then compared how workers search, judge trust and record experience with how employers recruit, verify and retain labour.
Workers and employers do not lack channels. They lack a continuous, trusted connection between those channels.
One service connects opportunity, identity, communication and evidence.
Match
Needs, skills, location and timing become comparable.
Coordinate
Communication and schedules continue after the first contact.
Record
Work logs and financial evidence support future trust.
Two interfaces, one shared employment journey.
Worker side
Opportunity discovery, matching, communication, schedules and a visible record of completed work.
Employer side
Recruitment, applicant comparison, coordination and continuity across changing teams and projects.
Shared evidence
Work logs and financial records make temporary labour less invisible and improve the quality of later matching.
A worksite touchpoint gives the digital service a physical address.
The terminal extends access beyond an individual phone and creates a shared point for identification, matching and service continuity at the place where work happens.
From finding a job to building a visible work history.
The proposal combines a worker-facing app, an employer-facing app, a shared service system and an offline worksite terminal into one hybrid employment platform.
Job access improves when matching is not treated as a single transaction, but as a continuous relationship between people, place, evidence and opportunity.↗View the complete BlueLink project PDFDesk research, interviews, personas, system map, interface flows, physical touchpoint, service blueprint and evaluation
FormatIndependent service design project · 2024—2025
ContributionIndependent service and UX project. I conducted desk and user research, synthesised worker and employer needs, developed the service system, designed both interface journeys and proposed the physical worksite terminal.
MethodsDesk research · User interviews · Persona development · Service design · System mapping · UI/UX · Physical product concept
FULL PROJECT ARCHIVESee the complete project,
PDFOpen the complete project ↗See the complete project,
in its original sequence.
The webpage foregrounds the project’s argument. The PDF preserves the full research, visual development and documentation.