06 / CIRCULAR SERVICE DESIGN

Jade Phoenix

2024Material ↔ SystemIndependent
Jade Phoenix service design overview
01 / THE OPPORTUNITY

How can damaged or idle jade re-enter use without losing material trust, cultural value or authorship?

Jade Phoenix is a circular service platform connecting people who own unwanted jade with consumers, independent designers and local craftspeople. It supports resale, verified remaking and continued recirculation—turning an opaque second-hand market into a traceable community process.

02 / MATERIAL & MARKET CONTEXT

Broken jade retains value, but the current market gives it nowhere trusted to go.

Cultural background and inspiration for jade recirculation
Jade industry chain and consumer audience

The opportunity is not simply to resell damaged objects. It is to preserve provenance, enable redesign and make every handover visible enough for owners, buyers and makers to trust the process.

03 / USER RESEARCH

A younger market is open to reused jade—but price, belief and trust still block circulation.

Survey and interview research with jade consumers and makers
Key issues between young consumers and the traditional jade market
RESEARCH FINDING
People can accept repaired or second-hand jade when they understand its origin, control its redesign and trust the maker handling it.
04 / SERVICE CONCEPT

One circular platform, designed for four interdependent roles.

Jade Phoenix circular-service ideation
HOW MIGHT WE / 01

Facilitate second-hand and broken-jade trade, ensure secure transactions and support customisation?

So that people seeking personalised jade can access materials, services and verified makers within one process.

HOW MIGHT WE / 02

Shift from consumers searching for providers to providers discovering consumer needs?

So that demand, design capability and craft capacity can meet more directly.

CONCEPT

Create an online community with open trading and personalised customisation.

The platform shifts jade from a one-time purchase into a traceable cycle of exchange, redesign, making and recirculation.

01

Seller

Lists idle or damaged jade with its history and condition.

02

Consumer

Selects material and defines a personalised commission.

03

Designer

Develops a proposal around the material and its story.

04

Craftsperson

Receives, verifies and remakes the object locally.

05 / MULTI-SIDED INTERFACE

The platform supports community, exchange and customisation—not only shopping.

Jade Phoenix community, exchange and DIY interface system
COMMUNITY

Owners, designers and makers exchange references, advice and commission opportunities.

MARKET

Verified buyers and sellers circulate existing jade with clearer provenance and pricing.

DIY

Users combine materials, forms and functional components before commissioning a maker.

06 / END-TO-END JOURNEY

From an unused jade handle to a documented object with a new life.

Six-stage Jade Phoenix customer and maker storyboard
  1. 01Find inspiration
  2. 02Consult the community
  3. 03Source suitable jade
  4. 04Develop the design
  5. 05Select a verified maker
  6. 06Receive and recirculate
OUTCOME
Circularity depends on social infrastructure as much as material reuse: provenance, local relationships and transparent handovers make remaking credible.

The final proposal combines a circular business model, stakeholder ecosystem, service blueprint and multi-sided digital prototype for the full jade-remaking journey.

PROJECT DETAILS

FormatIndependent service design project · 2024

ContributionIndependent project. I conducted market and user research, mapped the stakeholder system, developed the service and business model, and designed the multi-sided UI/UX experience.

MethodsService design · Stakeholder mapping · User research · Circular economy · Platform strategy · UI/UX

FULL PROJECT ARCHIVE

See the complete project,
in its original sequence.

The webpage foregrounds the project’s argument. The PDF preserves the full research, visual development and documentation.

PDFOpen complete project
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